Apple World is an interesting place

I have been fascinated the last couple of days by John Gruber’s posts on the recent departure of Alan Dye. He was a senior manager involved in design at Apple. Especially this piece today:

[https://daringfireball.net/2025/12/dye_cook_blind_spot#fnr1-2025-12-04](Daring Fireball)

If you are an Apple watcher like me, Gruber is daily reading. He has always had his finger on the pulse. But this seems very different. Gruber has always been a great blogger, but this is seeming almost personal. Not in a they don’t like each other kind of way, but more in a ‘he didn’t bleed 6 colours’ kind of way.

If you are unaware of that saying it was a saying that was made public by Steve Jobs about how when he returned to Apple, there were people still with Apple at the time that believed in the original idea that was Apple.

I think this is where the posts from Gruber are coming from. From a place of protection of the place that some of us believe in more than what we should for a technology company.

As I think this through sitting at my desk this morning it has cracked open a feeling I have had for quite some time now. The idea that belief in a Company is a pretty silly thing to have. That being said, I still believe in the ideals that Apple has stood for over the years. Those in my eyes have been quality, user privacy and specifically user experience. I still believe in all of that, more now even. I have been a specialist for many, many years in them. But I also like to think that I am aware of them as a company as well. They are not perfect and in some cases are just a trillion dollar company doing trillion dollar company things.

I think this is a move back to Apple roots. I will be interested what happens over the next couple of years as the change takes hold.